Monday, December 2, 2019

Marketing Unproven Medical Treatments

The Washington Post reports on a growing industry that uses hardball marketing tactics to patients with terminal diseases. The industry sells stem cell treatments for progressive lung disorders, Parkinson's disease and other untreatable diseases. Because the patients are desperate, they fall prey to the sales pitches. The sales tactics include telling patients how they can raise the needed money, e.g., fundraising on GoFundMe. None of the treatments have been proven safe and effective by the FDA. Some people spend all of their remaining money for these treatments.

It is hard to imagine why such businesses are allowed to operate legally. It is bad enough that useless treatments and products such as nutritional supplements and homeopathy products are legal. These stem cell treatments are worse because they falsely claim to treat serious diseases. Nutritional supplements and homeopathy products all must carry a warning label stating that the product has not been shown to treat or improve any disease or symptom.

One of these fake medicine companies, the Lung Health Institute, doesn't show that disclaimer on its website. The only disclaimer is innocuous and in small print, “Each patient is different. Results may vary.”


Indeed, results will vary. They will vary from failure to failure coupled with bankruptcy and homelessness.

What is government for?
One can ask about the role of government here. It is clear that government isn’t concerned about companies selling fake treatments to sick people. In this instance, the role of government is mostly to protect companies and their business interests. Patient welfare is of little apparent concern although these companies presumably cannot poison their patients under current law. This is the face of modern anti-government conservative and populist ideology. 

Question: Is it irrational or incorrect to assert that, for this industry, the role of government is to protect companies and their business interests more than protecting consumer from health treatment scams?

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