Some poll data: What Republicans think about some things

The Washington Post writes:

Polling from YouGov conducted for the Economist in January provides an apples-to-apples comparison between Putin and various American leaders.

A comment here by homebuilding about the Republican very unfavorable opinion data:

The LIES are winning and Decency is WAY BACK in the field it would seem, most especially if the Dems don't start paying attention and getting all their votes out in Nov.

Think of it......Putin being see in a more favorable light than five other entities that support decency and fairness....

Questions: Is it time or overdue for Dems to sharpen their messaging, or has Dem messaging been just fine, or at least acceptable, so far? Or, does Dem messaging make no difference in swaying public opinion no matter what they say?