Catchy title, that.
Why Our Focus Became the World's Most Valuable Currency
Every morning, Germaine wakes up, you wake up, reach for your phone, and swipe. You've already "spent" some of the most valuable resource of the new world—your attention—before you even take breakfast. Every click, every swipe, every deliberation over a video is monitored, measured, and monetized. Your attention has turned into currency, power that fuels Silicon Valley's machines, the world's ad titans, and the media giants.
It wasn't always thus. Businesses once competed for your dollars. These days, they compete for your seconds. Your attention—ephoric, scarce, fleeting—has been commodified into the oil of the digital age. Trillion-dollar platforms have been enabled because they had mastered the game of capturing and selling it. While they enjoy the spoils, we pay in distraction, shattered concentration, and endless tug-of-war between what we want to do and what machines demand.
How did we arrive here?
For that answer you must delve into this link:
Attention is not currency. It's the foundation of thought, creativity, and relationship. Whatever we pay attention to, it makes us who we are. If platforms capture our attention, they capture our future. But when we take it back, no matter how small the increments, we reclaim control over our own minds.
“The very fact we’re naming the attention economy means we’re gaining awareness. And awareness is the first step to reclaiming agency.”
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