Never have so many been manipulated so much by so few.
Brave New World Revisited, Aldous Huxley, 1958
Nah, that's not for the first time. The few have always sought to rule the many. What's new is the reach, speed, and intimacy of manipulation machinery available to the elite few.
Germaine, 2026
The May 2026 book, Captive Minds: A Study Of Manipulation, was written by two Israeli philosophers, Avishai Margalit and Assaf Sharon. Sharon is a professor at Tel Aviv University, and co-founder and senior fellow of Molad, the Center for the Renewal of Israeli Democracy. Margalit is a professor emeritus at the Hebrew University of Jerusalem.
A schizophrenic, academic read
This odd book is schizophrenic. It's boring to read too. It's too academic and often too attenuated from its core topic of mind manipulation. On the one hand its primary message truly could not be more important to politics and the human condition generally. The message is simple but subtle: To maintain democracy and fight off authoritarianism and deep corruption, citizens must be able to form and revise judgments without their reasoning processes being covertly distorted and hijacked by sophisticated mind manipulators. In short, mind manipulation is a powerful and common form of mental domination that damages cognitive freedom, which threatens democracy.
But on the other hand, the philosophers fly off the rails by focusing on other philosophers, sociologists, political theorists, the Bible, Shakespeare, etc. They gloss over two major aspects of the modern world and knowledge One is the book says little to nothing about Donald Trump, Xi Jingping, Vladimir Putin and Benjamin Netanyahu. Those are among the modern world's most powerful and effective mind manipulators and cognitive freedom destroyers. That omission is striking for a 2026 book arguing that authoritarian mind manipulation is a central threat to democratic freedom.
The other blind spot is that the authors barely deal directly the modern situation. Captive Minds is conceptually serious and morally critically urgent, but its delivery is far too allusive, historically cluttered. The writing is too indirect for readers seeking a persuasive, science-grounded diagnosis of authoritarian mind manipulation in present-day democracies. The authors are the wrong messengers trying but failing to deliver a critically important message. This book provides a sophisticated conceptual vocabulary but leaves the reader to do the hard and complex, but essential work of connecting it to how organized contemporary authoritarians gain and maintain power. That work is just too darned hard. Most people cannot or will not do it. Total bummer. This book is for academicians and academically-minded lay people, not a general audience.
The core messages
According to the authors, mind manipulation is not simply lying, persuasion, rhetoric, or nudging. It is influence that exploits human mental vulnerabilities such as fear, vanity, resentment, desire for belonging, bigotry, racism, or intellectual shortcuts, to gain control over how that person reaches decisions. That is as a form of domination because it can impair personal freedom without overt force, legal compulsion, or even explicit deception. It often exerts power unconsciously. Many or most people never know that they have been manipulated.
The authors posit that manipulation is the subtler counterpart of coercion (threats or brute force). They describe authoritarian manipulation like this: "Subversive power doesn't bully or punish. It doesn't break or crush you but instead harnesses your [intellectual] powers to its own aims. ..... 'Manipulation, unlike coercion, does not interfere with a person's options. Instead, it perverts the way that person reaches decisions, forms preferences, or adopts goals'. .... The essential point, we contend, is control over the will. ..... By viewing manipulation through the lens of power rather than truth or rationality, we highlight the centrality of control and the affinity [relationship] with coercion. ..... both coercion and manipulation are forms of domination."
You can see the academic-speak in that.
Fundamentally, mind manipulators pervert the process of judgment in other people. They influence what people think they see, whom they trust, what emotions frame an issue, and what alternatives are mentally accessible and seemingly reasonable. The authors point out that demagogues, propagandists, and conspiracy entrepreneurs create cognitive mind traps that corrode civic and rational deliberation. Public manipulation often works through agenda control and attention capture to push aside in order to crowd out truth-seeking, rational reasoning, open-mindedness and good will.
In short, the book's main weakness is its failure to translate authoritarian mind manipulation insights into a sufficiently concrete analysis of the institutions and actors now destroying democracies worldwide and precisely how they are doing it.
