An article in the September 6 issue of The Week quotes Joe Biden’s wife as saying: “Your candidate might be better on, I don't know, health care than Joe is, but you've got to look at who is going to win this election, and maybe you have to swallow a little bit and say ‘OK, I personally like so-and-so better,’ but your bottom line has to be that we have to beat Trump.”
That is crappy messaging, plain and simple. People's bottom line does not have to be ‘we have to beat Trump’. That is no endorsement of Biden. It is a plea for mercy.
It isn't just that or the amazing string of gaffes and false statements flowing from Biden that makes democratic messaging a failure.[1] Arguably, it is just about everything they talk about.
Democrats are unclear and incoherent about what it is they propose to do about immigration, a critically important issue. There should be clarity about it, but there isn't. For many people, democrats seem to want open borders and that is how they are constantly being portrayed by the right. That isn't the case, but that is how the messaging comes out to many people. Similarly, messaging about health care and how to pay for it appears to be an incoherent mess, regardless of what it is or might be. The situation is the same for global warming, gun control, jobs, and everything else that comes to mind at the moment.
If this high degree of democratic messaging incompetence continues and no catastrophe comes along to sweep him out of office, the president will probably be re-elected.
Footnote:
1. Some Biden supporters downplay the gaffes and false statements as something no one cares about, but that is pure nonsense. It is guaranteed that if Biden is nominated, he will be relentlessly attacked, smeared and lied about by Trump and the vast, ruthless propaganda machine that supports him. The opposition is keeping careful track of Biden and his public statements, true, false and muddled. Even his true statements will be turned into something stupid or evil if they can figure a way to do it. Dark free speech will be used.
Dark free speech: Constitutionally or otherwise protected (1) lies and deceit to distract, misinform, confuse and/or demoralize, (2) unwarranted opacity to hide inconvenient truths and facts, and corruption (lies and deceit of omission), and (3) unwarranted emotional manipulation (i) to obscure the truth and blind the mind to lies and deceit, and (ii) to provoke irrational, reason-killing emotions and feelings, including fear, hate, anger, disgust, distrust, intolerance, cynicism, pessimism and all kinds of bigotry including racism. (my label and my definition)
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