In a memo, first reported by news website Electrek, billionaire owner Elon Musk told staff there was nothing he hated more, "but it must be done".
The world's largest auto-maker by market value had 140,473 employees globally as of December, according to its latest annual report.
Tesla has not responded to the BBC's request for comment.
"We have done a thorough review of the organization and made the difficult decision to reduce our headcount by more than 10% globally," said the email from Mr. Musk.
"There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."
There is nothing that Musk hates more than firing employees? That is seriously doubtful at best, much more like a brazen lie. Why would Musk, or any other blowhard business executive say that?
Simple. The fearsome power of public relations, i.e., propaganda. The label public relations was invented in the 1920s by the famous American propagandist Edward Bernays, nephew of Sigmund Freud. Bernays was very smart. He understood Freud. In the 1920s, Bernays invented the phrase public relations. The term "propaganda" had been poisoned by thugs who saw the power in what Bernays understood about the human condition.
Bernays died in the utterly false belief that propaganda or public relations would always serve the public interest. He never understood how the cigarette industry and later cynical liars lusting for profit could viciously use what Bernays taught about how to deceive and manipulate mass public opinion. Bernays died self-deluded about the immorality and evil of the monster he and a few others created and unleashed on the human species in the name of "our own good."
America today still hemorrhages democracy, liberty and respect for truth from the knowledge of the human condition that Bernays elevated to the level of a real, powerful science. Bernays died self-deluded at best, cynical liar at worst.
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