Tucker Carlson had a problem.
After years in the cable wilderness, he had made a triumphant return to prime time. And his new show, “Tucker Carlson Tonight,” had leapfrogged to the heart of Fox News’s evening lineup just months after Donald J. Trump’s upset victory shattered the boundaries of conventional politics.Newly planted in Fox’s newly vacated 8 p.m. time slot — previously held by the disgraced star Bill O’Reilly — Mr. Carlson told friends and co-workers that he needed to find a way to reach the Trump faithful, but without imitating Mr. Hannity. He didn’t want to get sucked into apologizing for Mr. Trump every day, he told one colleague, because the fickle, undisciplined new president would constantly need apologizing for.
The solution would not just propel Mr. Carlson toward the summit of cable news. It would ultimately thrust him to the forefront of the nationalist forces reshaping American conservatism. “Tucker Carlson Tonight,” the host and his producers decided, would embrace Trumpism, not Mr. Trump. The show would grasp the emotional core of Mr. Trump’s allure — white panic over the country’s changing ethnic composition — while keeping a carefully measured distance from the president himself. For years, as his television career sputtered, Mr. Carlson had adopted increasingly catastrophic views of immigration and the country’s shifting demographics. Now, as Mr. Trump took unvarnished nativism from the right-wing fringe to the Oval Office, Mr. Carlson made it the centerpiece of “Tucker Carlson Tonight.”
He began seeking out stories, one friend observed, that were sometimes “really weird” and often inaccurate but tapped into viewers’ fears of a trampled-on American culture. He inveighed against Macy’s new line of hijabs, and devoted a segment to “Gypsy” refugees in a Pennsylvania town who Mr. Carlson said had left “streets covered — pardon us now, but it’s true — with human feces.” (It was not true: Local officials ultimately documented a single instance of a refugee child who had pulled down his pants outside because he couldn’t make it back home in time.) He cataloged, and magnified, overlooked instances of what he cast as growing discrimination against white Americans. Stories about the threat of immigration had long been a feature of Fox. But Mr. Carlson dialed up the intensity, expertly weaving tropes borrowed from the far right into a narrative that would come to define “Tucker Carlson Tonight”: falling birthrates among the native-born, big-city crime, lax immigration policies designed to forcibly alter American society — all engineered or encouraged by a “ruling class” desperate to censor public discussion of its own failures.
Mr. Carlson’s darkening arc foreshadowed a transformation beginning to sweep through Fox itself. As Mr. Trump fought to build a border wall and keep Muslims out of the United States, Fox’s journalists and right-wing commentators would clash repeatedly over what many longtime staff members saw as a creeping invasion of the news divisions by allies and functionaries of the higher-rated, pro-Trump prime-time hosts. Mr. Carlson would be both instigator and beneficiary of Fox’s civil war. He forged a relationship with Lachlan Murdoch, the Murdoch family’s heir apparent, who would become his most public supporter at Fox. And while Mr. Murdoch and Fox executives have often couched their defense of “Tucker Carlson Tonight” as a protection of free inquiry and controversial opinions, the reality is less high-minded. From the beginning, Mr. Carlson’s on-air provocations have been part of a painstaking, data-driven campaign to build and hold Fox’s audience, according to former Fox executives and employees — an experiment that has succeeded wildly in bolstering Mr. Murdoch’s profit machine against the long-term decline in cable news subscriptions.
The network’s leadership takes a broader view of Fox’s financial and ratings success. A spokeswoman for the network provided the following statement: “Fox News Media has grown through strategic innovation, redirecting investments in journalism to encompass more than 50 percent of the budget while expanding our footprint beyond one legacy linear network to eight thriving platforms. As a result, we’ve doubled our audience, achieved unrivaled results, and have become the destination that more Democrats and independents choose for their news coverage, while our competitors have lost dramatic levels of viewership. We couldn’t be prouder of our entire team, whose commitment to excellence in journalism and opinion has led Fox News Media to all-time ratings records and delivered the best in class to our viewers.”
Here Faux News exemplifies the neo-fascist elite focus on entertainment, power and profit over inconvenient truth, sound reason and service to the public interest. The tactics are clear, deploy irrational emotional manipulation and crackpot reasoning wrapped in thick clouds of deceit, blatant lies and sleazy slanders.
For Faux, “strategic innovation” is moving toward entertaining propaganda, lies and deceit posing as honest news. It is a winning strategy.
A final thought. The NYT commented that Carlson refused to comment for the article. That is standard practice for the radical right and lying grifters. The KYMS tactic (keep your mouth shut) is highly effective in not alienating the base while maintaining the shield of plausible deniability.
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