As we all know by now, Dem messaging is at a serious disadvantage. Dems use mostly honest speech against the mostly DFS (dark free speech) the Repubs routinely use. As one can imagine, since DFS can be and usually is detached from facts, truths and sound reason, that gives the Repubs a great advantage in messaging. How great an advantage? My estimate is that DFS generally has ~1.5 to 2-fold the persuasive power that comparable honest speech has.
We saw an excellent example of that advantage in the Biden vs. DJT debate a few days ago. DJT lied, slandered, blithered and crackpotted on us the whole time. Despite a worse than dismal showing by DJT, most regular folk saw him as the winner and Joe as the loser. So much for respect for fact, truth and reason among most of the regular folk.
Speaking of the power of DFS messaging, Salon posted an interesting article about it:
"Trump is all dominance, all the time”:New research reveals "his most formidable political asset"UC Berkeley professor M. Steven Fish explains the way Trump's "character defects manifest what looks like bravery"Political scientist M. Steven Fish believes that the Democratic Party’s inability, despite their many policy successes, to conclusively defeat the Republicans and the larger “conservative” movement and American neofascists, is rooted in much bigger and systematic failings. A professor of political science at the University of California, Berkeley, Fish has appeared on BBC, CNN, and other major networks, and has published in The New York Times, The Washington Post, and Foreign Policy, among others. His new book is “Comeback: Routing Trumpism, Reclaiming the Nation, and Restoring Democracy's Edge.”
In this conversation, Fish warns that Donald Trump and the other Republican leaders use a high-dominance approach to politics and communication that allows them to set the agenda, which in turn puts the Democrats, who tend to be more passive and consensus-oriented, in a consistently weak position of reaction and defense. It is this failure of messaging and leadership style that has largely made the (white) working class so attracted to the Republicans and Trumpism.
Fish counsels the Democrats to learn from and model their behavior on such high-dominance liberal leaders as President Franklin Delano Roosevelt, President Kennedy, and Dr. Martin Luther King Jr. who acted and spoke with force, clarity, moral vision, courage, and who actively sought to shape the terms of the debate and policy through the force of their personalities and clarity of vision.
We haven’t seen a more serious threat to democracy and liberal values since WWII. But I also firmly believe that we can beat this threat back, too, just as we did then. We just have to be clear about the nature of the danger and act now to defeat it.
The problem is that the Democrats don’t unmask Trump’s essential cowardice and overmatch his dominance game. Liberals often seem to think that people just need to evolve past their need for dominant leaders and get on with creating a world in which everyone gets along, and nobody seeks to dominate anybody else. But as the eminent psychologist Dan McAdams notes, our desire for commanding leaders is baked into our DNA. It isn’t all we seek in our leaders, but seek it we do, and that isn’t going to change anytime soon. McAdams argues that no American president has tapped into what he calls “the primal psychology of dominance” as effectively as Trump has. In fact, McAdams suggests that Trump has little but dominance going for him.
Of course, many voters are repelled by Trump’s style. But overall he has gained more than he has lost because of his high-dominance strategies.
Maybe the Dems should pay some attention to the Fish and think about tweaking their messaging protocols in light of his commentary.
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